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Gendered Claims-Making in a Declining Industry: CattleWomen and the Construction of Dignity and Recognition in Rural Colorado
Abstract
Research on recognition and dignity has documented how workers in declining, male-dominated industries experience cultural devaluation. However, little is known about the concrete processes through which communities make claims for recognition in the public sphere—or about who performs this labor. Drawing on theories of recognition, social movements, and gendered invisible labor, this paper examines how women engage in dignity and recognition claims-making on behalf of a declining natural resource–dependent industry. Using the Colorado CattleWomen and Cattlemen Associations as a case study, I analyze 30 in-depth interviews with members of the Routt County CattleWomen, 20 interviews with members of Routt County Cattlemen, and over 48 hours of ethnographic observation at joint state-level CattleWomen’s/Cattlemen’s conferences. I find that women shoulder the primary responsibility for organizing, articulating, and sustaining recognition claims for the local beef industry, particularly in contexts where men’s organizations have weakened or dissolved. At the local level, this labor takes the form of feminized activities such as education, community outreach, fundraising, and relational bridge-building. At the state level, women continue this work while also participating in political lobbying through parallel involvement in the Cattlemen’s Association. This frontstage apolitical/backstage political strategy allows women to appeal to diverse community audiences without relinquishing political influence. Additionally, women engage in dual claims-making by defending the legitimacy of the beef industry while simultaneously challenging gendered stereotypes that frame them as “ranch wives” rather than ranchers. These findings extend the recognition and dignity literature by specifying the gendered, organizational processes through which claims are made and highlight women’s central—yet often invisible—role in sustaining dignity for male-dominated working communities.
